Date: February 20, 2011
Source: http://adsoftheworld.com/media/ambient/reebok_exta_grip_packaging?size=_original
Critique: This is a creative packaging idea for Reebok climbing shoes. I really liked it, it goes very well with the concept. It really catches attention since its not the usual, boring box. It's very innovative and its very appropiate for the time of shoe that is being sold.
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