Date: March 3, 2011
Source: http://idsgn.org/posts/award-winning-print-design-from-cannes-lions-2009/
Critique: This shirt shows the amount of time someone has trained depending on the amount of sweat that is left on the t-shirt. I think it is quite successful and it will give trainers the chance to see their progress and how much workout they are geting each day. It is a self motivator for people.Personally i dont like to see anyone soaking wet after a workout but with this idea it works quite well.
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