Date: March 3, 2011
Source: http://idsgn.org/posts/award-winning-print-design-from-cannes-lions-2009/
Critique: This is a billboard that bleeds when it rains. It was created to show that heavey rains bring the highest death toll in New Zealand. To alert people of the dangers of driving in the wet, the billboards that bleed everytime it rains were created. I think this reinforces the idea very well and it truly catches peoples attention especially if they get to see it on both sunny skies and rainy days. People will definately drive with more caution and be aware of the dangers wet streets may bring.
No comments:
Post a Comment